Tweetea brings together a diverse group of people with interests to discuss social media. Media relations was discussed and how to better serve everyone involved. How do we communicate with the Media and to get our messages across to them with out spam, awkward email or just being annoying and unproductive from a Public Relations perspective. Tweetea happens every Tuesday, from 7:30 – 10 p.m. at Goldfish Tea in Royal Oak off on Fourth Street.
Twitter is a great tool to state what you are looking for but when your profile is limited to 140 characters you can only say so much.
What is the best solution to help reporters get the information they need and public relations professionals to pass on their information to someone who will promote it?
There was some talk of innovation and things we could do. Help a Reporter Out (HARO)is a great service but what if you are looking for a local flare?
What if you decided to Facebook friend a reporter? Simple. You can find out what you have in common, what stories they need, and they can use it as a distribution channel of ideas?
Just a thought. When you do so, if the reporters collectively decide to change their status and you are looking at them then it is more up to the minute than Linked In. You could solve their problem, learn more about them and well just be nice to each other?
I realize this isn’t out of the box thinking. But, if public relations and journalists realized we are all in this together and there is an easier way to find out what about each other and create relationships instead of fighting them.
Wouldn’t the communications industry get along better? You could solve some of the problems just by talking and people would know what you were writing, when your deadline was, and everything.
Terry Foster from the Detroit News often uses his Facebook to get feedback on some of his columns. He is a sports columnist but I am sure this could be used for different purposes.
In time I am sure there will be some totally awesome platform some start up will invent to make this a better process. In the meantime, build relationships with Facebook and Twitter. If used properly, I think the spam emails will be cut in half.
Then take this offline by having Tweetups so we can find out what each other wants and needs? I realize everything is deadline driven but in business relationships run smoothly if you do business with people who you know, like and trust.