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Social media education is very important especially when dealing with two different staffs and vast ways of creating brand ambassadors.  In my previous employment, they are directed to NOT include the place they are working for in employment sections on Facebook and Linked In.

This is the part time staff who solves problems, bonds with season ticket holders, and does a great deal of other stuff depending on the level of love they have for the sport they are working in.

Brand Ambassadors are your biggest fans and hardest working free marketing your company or organization can have.  Why you discriminate against these folks is beyond me?  Image

Without the part time staff, your season ticket holders won’t have the memorable game day experiences, they won’t appreciate the trouble they go through to make that game or event the best one EVER, and they could wind up going to your competition with the money they could have used at your venue.

No matter what business you are in, if you are at the top of the corporate ladder or if you are at the bottom there is a reason why you are there.  You love the game, the people you work with but NOT wanting your employees to network is just silly.

Marketing doesn’t have a clue what is going on with the information the part time staffs are obtaining.  You need one cohesive team to represent your brand and NOT two completely different ones.  Everyone deserves RESPECT no matter what function you serve in the company.

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Word of mouth happens no matter what part of the company you are in, if you are a corporate executive or game day staff.  It does not discriminate based on education or corporate level and is based on your love of the game and how you represent it!

Educating everyone on the proper information to share on these channels is important and to give everyone an equal opportunity to share the information even if you think it is marketing’s job.

Is it really? When your part time staff outnumbers your full time staff, has the ability to connect with season ticket holders outside of the arena, and knows personally more about them than a survey or a question to your season ticket holder representative.  They may not be able to score them tickets or be on the sales floor but by the end of the day they may know your clients better than you do.

So give them the ability to be social, share their stories, and pictures.  Let them be your added arm in your season ticket holder acquisition file by letting them into the whole picture of your organization. It might be the best money you never had to spend!

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Since Help a PR Pro Out day is today I thought I would write a brief description of what makes me a great hire.

I graduated from Eastern Michigan University with a Bachelor of Science degree in 2008 in Communications Technology and have been working hard learning the field of Public Relations and communications since then.

My desire has always been to work in the communications industry.  I have found social media to be my niche.  I have worked for The Leukemia & Lymphoma Society where I managed to form a partnership with Yelp. The time I spent there was constructive and I also had photos donated by General Motors and Wayne State University for invitations to the Leukemia Ball.

Since then I have built a community for FWIX, wrote proposals for projects which I bid on in my freelance work.  I have been an avid participant and volunteer in Detroit.  I have worked Module 09, Brand Camp U 09, TIE Midwest Conference and invited to Ted x Detroit and am going to be working Ignite Detroit and Future Midwest 10.  I was also the Champion for  Detroit in the live event for #journchat this past August.

Why should you hire me?

1. Relationships are key and I have excellent interpersonal skills.

2. Able to cultivate new ideas and fresh outlook on life.

3. I am social media savvy and realize an integrated communications strategy will help solve some of the current problems.

4. Loves hockey, Detroit Red Wings, Team USA and everything involved with it.

5. Believes in Detroit but am willing to relocate to New York, Chicago, D.C. or San Fransisco.

6. Loves research and bookmarking so I could save you money by having some research done already!

7. I am looking for more of an entry level marketing position but I believe PR and marketing go hand in hand.

8. Have worked with a start up and a non profit organization. So I am capable of working in any kind of environment.

9. Freelancing has taught me about deadlines, creating good content, selling your ideas and various other things which can transfer to a great public relations job.

10. Sports and Entertainment have been in my blood for the past years but technology is my passion. I am driven to work for a growing company which is technology or hockey based and can feed my passion for growth.

Thank you.

@jfavreau :Twitter ID
Jamie_Favreau@yahoo.com

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