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PR Sarah Evans site

PR Sarah Evans site

So I am finally posting about #journchat Live Detroit.   I am super slow at posting this but I had a hell of a week last week.   Coping with Grief creeping up on me and holding my first event.  Was a lot of stress to handle plus finding out I didn’t get a second interview for a dream job.

At approximately 7:30 p.m. EST 7 people joined me for a #Journchat discussion last week.   I was hoping for more since this was my first event I would call this a success.  What was supposed to be a meeting of the minds wound up being a meeting of public relations professionals and bloggers.

100_4421_edited-1@jennimurr and @davemurr at Buddy’s before the discussions began.

100_4422_edited-1@diapersndragons (back) and @rockdrool

We had some interesting topics.   The laptop died a little way through and since we were on the wrong side of the restraunt for power.  We made due.  It was a great learning experience and I hope more journalists join us next time.

#Journchat roll call

@jfavreau

@nancypr19

@jennimurr

@davemurr

@estrellabella10

@rockdrool

@diapersndragons

and Evan Branch

Last week was very interesting.  I had to go to the grave site of my Mom for the first time in over 2 years.  This was tough because it brought back a swell of emotions I thought I had worked through.

I also found out who got the Detroit Regional Chamber job and I got a rejection letter from ESPN.  Which was fine I thought I had a slim chance living in Detroit.  I did wind up connecting with the manager who didn’t hire me on Linked In and I tried connecting with the HR person who chose to send me the email.  He was not as nearly as open minded as I would have thought.

Truly a learning experience and a lot of stress.  I am glad last week is over.  Too much emotion in a short period of time.  You live and learn.

I will do the event planning again but I think I would change a few things.  So be sure to check out this space for more things regarding #journchat if there is another live event I am going to be planning it.

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Tweetea brings together a diverse group of people with interests to discuss social media. Media relations was discussed and how to better serve everyone involved.   How do we communicate with the Media and to get our messages across to them with out spam, awkward email or just being annoying and unproductive from a Public Relations perspective.  Tweetea happens every Tuesday, from 7:30 – 10 p.m. at Goldfish Tea in Royal Oak off on Fourth Street.

Twitter is a great tool to state what you are looking for but when your profile is limited to 140 characters you can only say so much.

What is the best solution to help reporters get the information they need and public relations professionals to pass on their information to someone who will promote it?

There was some talk of innovation and things we could do. Help a Reporter Out (HARO)is a great service but what if you are looking for a local flare?

What if you decided to Facebook friend a reporter? Simple.  You can find out what you have in common, what stories they need, and they can use it as a distribution channel of ideas?

Just a thought. When you do so, if the reporters collectively decide to change their status and you are looking at them then it is more up to the minute than Linked In. You could solve their problem, learn more about them and well just be nice to each other?

I realize this isn’t out of the box thinking. But, if public relations and journalists realized we are all in this together and there is an easier way to find out what about each other and create relationships instead of fighting them.

Wouldn’t the communications industry get along better? You could solve some of the problems just by talking and people would know what you were writing, when your deadline was, and everything.

Terry Foster from the Detroit News often uses his Facebook to get feedback on some of his columns. He is a sports columnist but I am sure this could be used for different purposes.

In time I am sure there will be some totally awesome platform some start up will invent to make this a better process.  In the meantime, build relationships with Facebook and Twitter.  If used properly, I think the spam emails will be cut in half.

Then take this offline by having Tweetups so we can find out what each other wants and needs? I realize everything is deadline driven but in business relationships run smoothly if you do business with people who you know, like and trust.

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#journchat LIVE
Monday, August 17, 2009
6:30 – 9:00 p.m. CST
7:30 – 10:00 p.m. EST

The mission of #journchat has always been to improve the relationships between public relations professionals, journalists and bloggers. Together we’ve created a safe environment to explore each industry and ultimately how social media is influencing all of us.

The goal of #journchat LIVE is to have simultaneous live events occurring at the same time around the United States (and elsewhere if time zones permit). We’ve spent more than seven months sharing our thoughts and opinions online. While this format may not change, it was suggested that we incorporate a face-to-face event.

@prsarahevans created this weekly chat and this is from her email to me.  I was urged to take control and be the #journchat Champion for Detroit.  So far I have emailed and through some of my connections received positive feedback on the situation and a warning.

I am new to Public Relations field but I do believe in collaborative learning and I have found my way around the digital landscape and am very active in the community.  I am active in PRSA Technology but still need to get into the game and call people to interview them.

I have never been a leader.  Normally, I would rather sit behind the sidelines and then add to the conversation.   I am conquering my fear of leading, doing something positive for Detroit, and am going to try and do it maybe with out a laptop.  Which is going to be hard because a Tweetchat screen would be great on a screen so people can see the syndication.

As I have said before this is going to be a challenge.  I haven’t worked in the industry really  long and I am trying to bring everyone together .  I have included radio as well.  I believe they are in this with us and maybe if they are on Twitter they can chime in too.  They are losing jobs at a frequency close to that of the newspapers and DJs are being replaced by voice tracks and MP3 files.  People are turning to their Ipods instead of the radio.

This should be an interesting thing if everyone shows up and is involved in the conversation.

Can you give me suggestions on how to make this a great event? What do you suggest for a first time event planner? HELP!!

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Their have been multiple blogs about how to Twitter.  You have just signed up because it is all the rage and you think it could benefit your brand or your business.  You sign on and then you get confused.  Where do I go from here?

Classic examples of confusion include signing on and then posting once and then disappearing never to be found again? This does nothing for building your reputation or for being apart of a community.

What are the benefits of being on Twitter? You can build relationships,  share ideas, and create something bigger then you could on your own.

Now that I explained why Twitter

Here is what everyone wants to know.   How do I use this once I get there and sign up.

Think of Twitter as your favorite talk radio station.  You have callers that  call in… these are your @ messages.  @ messages are used to talk to a single person over the network.  Everyone can read them and you can use them to build your community based on interests, if you are looking for a job, or to re tweet or (RT) something.  When the talk show host is talking, he/she is talking to the masses all at the same time.  This is why I am using this comparison.

When you Direct Message someone that is like taking a phone call off the air.  You just want the message to between the sender and the receiver.  Everything is limited to 140 characters this feature is also sent to your mobile phone if you have your account set to mobile.

To build a community you need a few things and the best way to build a great network is by participating.  By replying to @ messages and DMs and not by participating in Auto DMs but by being authentic you build a community.  By Re tweeting (copying a message w/senders name and @in front of it) you build up your network and pass on valuable information that you feel should be passed on and shared.

Another way to build your network is to participate in a few chats.  A few popular ones include #journchat and the NEW #blogchat.  You use # hash tag when you want to have something searched and this becomes a chat.  This is where everyone can read your posts if they are in your network or not.  If you are in the journalism realm Monday nights at 8 CST #journchat hosted by Sarah Evans (@prsarahevans) is a great way to share ideas.  To search you go to the main page or go to http://search.twitter.com/ and type in a keyword or phrase.

With all of these features you are probably confused.  There are a few applications to make your life easier.  www.tweetchat.com is a great way to handle the chats.  You don’t have to refresh anything and you can set the delay time to refresh your screen.  I discovered this last Sunday and I love it.

Twitter.com does not refresh.  You miss a lot of things once you get the hang of Twitter by using it.  If you want to look up your new followers and check things of that nature it is ok.  You should really use these two cool apps depending on your memory space.  By downloading Adobe Air and then either using www.tweetdeck.com or www.twhirl.com depending on what you are looking they will make your life easier.

If you wind up with a lot of followers and want to keep up with the people in your field then I suggest tweetdeck.  The downfall is that it eats up about a 1.5 G of memory.  So be prepared for that when it hits your computer.  Twirl is better if you are using multiple accounts.  You can post on all of them at the same time.

I hope this makes Twitter a bit easier to understand.

You can follow me @jfavreau. Thank you for reading.  I hope this helps you in your future Tweets!

If you have any questions you can always ask.

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