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Social media education is very important especially when dealing with two different staffs and vast ways of creating brand ambassadors.  In my previous employment, they are directed to NOT include the place they are working for in employment sections on Facebook and Linked In.

This is the part time staff who solves problems, bonds with season ticket holders, and does a great deal of other stuff depending on the level of love they have for the sport they are working in.

Brand Ambassadors are your biggest fans and hardest working free marketing your company or organization can have.  Why you discriminate against these folks is beyond me?  Image

Without the part time staff, your season ticket holders won’t have the memorable game day experiences, they won’t appreciate the trouble they go through to make that game or event the best one EVER, and they could wind up going to your competition with the money they could have used at your venue.

No matter what business you are in, if you are at the top of the corporate ladder or if you are at the bottom there is a reason why you are there.  You love the game, the people you work with but NOT wanting your employees to network is just silly.

Marketing doesn’t have a clue what is going on with the information the part time staffs are obtaining.  You need one cohesive team to represent your brand and NOT two completely different ones.  Everyone deserves RESPECT no matter what function you serve in the company.

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Word of mouth happens no matter what part of the company you are in, if you are a corporate executive or game day staff.  It does not discriminate based on education or corporate level and is based on your love of the game and how you represent it!

Educating everyone on the proper information to share on these channels is important and to give everyone an equal opportunity to share the information even if you think it is marketing’s job.

Is it really? When your part time staff outnumbers your full time staff, has the ability to connect with season ticket holders outside of the arena, and knows personally more about them than a survey or a question to your season ticket holder representative.  They may not be able to score them tickets or be on the sales floor but by the end of the day they may know your clients better than you do.

So give them the ability to be social, share their stories, and pictures.  Let them be your added arm in your season ticket holder acquisition file by letting them into the whole picture of your organization. It might be the best money you never had to spend!

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This is the final installment from Matt Rietz over at Viewfrommyseats.  Sorry this took so long but I was going through some job hunting issues and needed a break.  I hope you enjoy Matt’s take on Social Media and the NHL and you learned a lot about what the NHL is doing correctly.

People that are active in the online hockey community know where the most up-to-the-second information is available: Twitter. Big websites are dependent on their writers and the bloggers may hear about the information quickly—but it still takes time to put together even a 2 paragraph article. Even when it’s done, it’s not like everyone in the world will see it. But Twitter, that’s a different story. How long does it take for someone with a breaking story to knock out 140 characters? But that’s only the first part of the story…

The true power of Twitter is the speed at which information can spread from a single Tweet to across a community. If someone tweets that Jay Bouwmeester signed a contract with the Calgary Flames a day before free agency opens, they’re reaching all of their followers with the press of a button. But when I hear that news, I’ll be quick to re-tweet the information to all of my followers. Some of them, will in-turn share with all of their readers. When a story goes viral—THAT’S the power of Twitter.

From a news point of view, blogging and Twitter go hand and hand. But that’s only a single area that social media helps the NHL. Another area that is just as important is how Social Media can promote the sense of community between fans—whether the fans are in different cities, different states or even different countries. Bloggers and fans alike are increasingly using places like Facebook to strengthen friendships with people that they’ve interacted with in other venues. Maybe the met at a team function. Maybe they met at an NHL TweetUp. Whatever the case may be, Facebook and the like give them a place to keep in contact and share their ideas.

Specifically for hockey fans, it gives them a place to talk to other hockey fans about the sport they love. They can share articles they’ve read. They can share videos that they saw on YouTube (or NHL.com). They can vote on polls they saw on Twitter or even share Fan Pages to their favorite hockey blogs. Whatever the reason for communication, it provides a venue that hockey fans can interact with one another as much as they’d like. It’s like an electronic self-help group for puck crazed addicts (minus the 12 steps).

The NHL and individual teams have jumped head first into the New Media arena as well. During the playoffs, the Blackhawks and Penguins were serving up contests via Twitter for fans to win prizes—up to and including game tickets. Teams like the Los Angeles Kings will have contests on both Twitter and Facebook for their fans to win prizes as well. They’ve learned that they have a huge opportunity through the social media channels—they can either take advantage of the channels or watch another team do it for them.

Twitter and Facebook also serve as the newest way for bloggers to promote their articles. The high-end hockey blogs are rapidly becoming the backbone of hockey media for information for a huge percentage of the fan base. Unfortunately, bloggers often times can get lost in the huge sea of the World Wide Web. They need to get the word out—and they need to get the word out to the right people. Again: Enter Social Media.

Follow the right people on Twitter and you’ll have a never ending stream of quality information at your fingertips. Some might be from sources that have been around for decades, some might be up-and-comers that have always been good but have never had the chance. The genius of social media is that YOU get to decide who YOU want to give your attention to. If you find someone that you really enjoy, you can further engage the conversation on their blog or a Facebook page. It’s a two-way conversation—and it’s up to YOU how involved you want to be. You don’t have to, but at least now the choice is yours.

Geoff Livingston

Geoff Livingston

At the end of the day, I have to give a ton of credit to the NHL for being so accepting of the new media world. The old way of thinking was that online content was GIVING the product away for free. The NHL has realized that this isn’t giving hockey away for free—it’s PROMOTING it for free. The league could either acknowledge or shun it. They’ve acknowledged it and embraced it with open arms! They’ve certainly been through some rough times (and they’re still dealing with the hard times), but this is the way that they’ll save their league.

For the first time in a while, I can say this: The NHL is doing something right! Thank God, there’s hope for them yet.

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From Kevin Donlin…

Michigan Job Hunters Offered $500 for Aerial “Pornography”

With Michigan’s unemployment rate at 15.6% — the highest since 1983 — two men have “launched” a contest to reward the state’s jobless for scanning the skies this Saturday, in search of … pornography.

“Rome had bread and circuses to help citizens forget their troubles. We’re offering ‘pornography’ — and a prize worth $500. It all happens this Saturday, September 12, in Ann Arbor, before the University of Michigan football game,” said David E. Perry, co-author of Guerrilla Marketing for Job Hunters 2.0.

What exactly is going to happen?

“We’re still getting clearance from Governor Granholm’s office and will release details as soon as we can,” said Kevin Donlin, contributing co-author of Guerrilla Marketing for Job Hunters 2.0.

“But we can say that something will happen in the sky above U-M Stadium between 1:00 and 2:30 on Saturday afternoon, an unnatural act that may offend some. And we’re offering $500 in cash and prizes to the person who captures the most compelling video of the aerial event and posts it on Youtube,” said Donlin.

But why pornography?

“Because the unemployment situation in Michigan is truly obscene. Also, if you’re job hunting and you look above U-M Stadium between 1:00 and 2:30 this Saturday, you’ll know it when you see it,” said Donlin.

The $500-value prize package includes the following: $222 cash, a copy of the Guerrilla Job Search Home Study Course ($199 value), a copy of the Guerrilla Job Search System DVD ($29 value), and a copy of the new Guerrilla Marketing for Job Hunters 2.0 book, signed by the authors ($50 value).

How can people enter?

“Get to Ann Arbor or tell your friends to go, this Saturday, September 12. Watch the sky above U-M Stadium between 1:00 and 2:30 for a flying object that’s designed to put Michigan back to work. Capture the object on video and upload it to Youtube. Then, tell us about your video by posting a comment to this blog posting. Entries must be received by midnight, Sunday, September 13, 2009. The most compelling video entry will be awarded $500 in cash and prizes at 12:00 noon on Monday, September 14, 2009. All entries will receive a free copy of the Guerrilla Job Search Secrets audio,” said Donlin.

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People may not think or relate to creating an opportunity through a blog comment.  If you are in the New Media sector you know this is part of your arsenal in creating a growing brand.  But what does this have to do with your job search and how can it help?

FireShot capture #8 - 'The Simple Job Search » Blog Archive » The Job Search System That Never Fails' - www_thesimplejobsearch_com_blog_2009_05_14_the-job-search-system-that-never-fails

Through Kevin Donlin’s Blog, on his website, The simple job search.  I wound up meeting him in Detroit, getting interviewed for a podcast about how I got   my New Media internship with LLS and then he referred  me  to a reporter at the Christian Science Monitor.  Though she did not use my interview  in her newspaper.  It was a chance I would not have had, had I not commented in the first place.

Through his website, he noted another person named A. Harrison Barnes. He is a great writer and has really useful stuff.  But his blogs are way too long and if it were up to me, and I had a chance to really talk to him about it,  I would really shorten them.  They average about 1000 or more words and by the end you probably have to take a break or two.  They are just way too long.  But I digress.  I connected to him on Facebook because I had been the only one commenting.

This led to a possible job opportunity.  He liked my blog and things but things just weren’t going to work out between us.  As much as I liked the opportunity it just wasn’t a great fit.

The moral of the story is in a down economy there are different ways to find a job.  Plus, you need to know your worth, don’t sound desperate and to not take the first opportunity which comes around.  You could wind up working in a place which you hate and you could be miserable.  When you stick to your passion and you find a way to combine it to make an income.  Then you probably won’t ever want to leave work.

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Their have been multiple blogs about how to Twitter.  You have just signed up because it is all the rage and you think it could benefit your brand or your business.  You sign on and then you get confused.  Where do I go from here?

Classic examples of confusion include signing on and then posting once and then disappearing never to be found again? This does nothing for building your reputation or for being apart of a community.

What are the benefits of being on Twitter? You can build relationships,  share ideas, and create something bigger then you could on your own.

Now that I explained why Twitter

Here is what everyone wants to know.   How do I use this once I get there and sign up.

Think of Twitter as your favorite talk radio station.  You have callers that  call in… these are your @ messages.  @ messages are used to talk to a single person over the network.  Everyone can read them and you can use them to build your community based on interests, if you are looking for a job, or to re tweet or (RT) something.  When the talk show host is talking, he/she is talking to the masses all at the same time.  This is why I am using this comparison.

When you Direct Message someone that is like taking a phone call off the air.  You just want the message to between the sender and the receiver.  Everything is limited to 140 characters this feature is also sent to your mobile phone if you have your account set to mobile.

To build a community you need a few things and the best way to build a great network is by participating.  By replying to @ messages and DMs and not by participating in Auto DMs but by being authentic you build a community.  By Re tweeting (copying a message w/senders name and @in front of it) you build up your network and pass on valuable information that you feel should be passed on and shared.

Another way to build your network is to participate in a few chats.  A few popular ones include #journchat and the NEW #blogchat.  You use # hash tag when you want to have something searched and this becomes a chat.  This is where everyone can read your posts if they are in your network or not.  If you are in the journalism realm Monday nights at 8 CST #journchat hosted by Sarah Evans (@prsarahevans) is a great way to share ideas.  To search you go to the main page or go to http://search.twitter.com/ and type in a keyword or phrase.

With all of these features you are probably confused.  There are a few applications to make your life easier.  www.tweetchat.com is a great way to handle the chats.  You don’t have to refresh anything and you can set the delay time to refresh your screen.  I discovered this last Sunday and I love it.

Twitter.com does not refresh.  You miss a lot of things once you get the hang of Twitter by using it.  If you want to look up your new followers and check things of that nature it is ok.  You should really use these two cool apps depending on your memory space.  By downloading Adobe Air and then either using www.tweetdeck.com or www.twhirl.com depending on what you are looking they will make your life easier.

If you wind up with a lot of followers and want to keep up with the people in your field then I suggest tweetdeck.  The downfall is that it eats up about a 1.5 G of memory.  So be prepared for that when it hits your computer.  Twirl is better if you are using multiple accounts.  You can post on all of them at the same time.

I hope this makes Twitter a bit easier to understand.

You can follow me @jfavreau. Thank you for reading.  I hope this helps you in your future Tweets!

If you have any questions you can always ask.

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