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The NHL lockout will be over soon and I have mixed emotions about it.  I am an arena staff worker who dreamed of working for the NHL one day, preferably the Detroit Red Wings full time in marketing/social media.  The collateral damage this lockout has done is too much to ignore.

How can you alienate 100,000+ fans plus sponsors for a big event like the Winter Classic?  How does this affect the NHL and how do they just ignore what they have done to the industry they love?

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When this is said and done, how is the NHL going to recover as a brand?  Your best employees are your biggest cheerleaders and largest assets you have in a business.  But when you ignore them, trim down their hours and if they live based on a commission, how are they supposed be to happy?

The little people struggled, the everyday Joe’s who depend on this job for a living.  They chose to go into sports knowing there is long hours with little pay.  They do this for the love of the game, but when the game doesn’t respect you or give you a reason to stand by them.  Is it enough?

Business partners have been burned and from the looks of it Kraft might have backed out of their sponsorship in Canada. To most Americans who don’t get CBC and Hockey Night in Canada they might see this as a small thing.  The truth is Kraft brought together old rickety ice rinks and gave them funding to the community who deserved it the most by voting.  I wish Americans could have had this kind of promotion.  The kids in the community benefited by having their hockey heroes come and play a pre-season game there, they got funding to fix the rink, and the community got recognized nationally.  It just hurts me to see this go by way side because the league burned the bridge.  Kraft Hockeyville was one of the things I looked forward to seeing during Hockey Night in Canada broadcasts.

Leadership has to change for change to really happen in the NHL.  If every eight to ten years there will be a work stoppage will the full time employees and some of the part time staffers look for other places to work?  I love the game and I had a different view of this lockout which was really frustrating me.

The brand is damaged and I am sure sponsors and television networks are just as frustrated as the fans.  They should have been working this hard months ago before the Winter Classic was trashed for the year.   You have a product where there is a large chain of businesses that depend on your product to survive.    It is when you think of them and solve the problem before it gets to this huge level that you have a better understanding.

If employees have suffered and they are your greatest brand ambassadors, die hard fans are ticked, then who will bring your brand back from the dead?

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I am a young professional… Well young into my career anyway, I took the LONG road through my college career and currently I am working 2 jobs trying to find my ENTRY LEVEL position in either Public Relations for a Tech related company or Interactive/Marketing Coordinator.

There was a time in my life not so long ago, when I would have LOVED to have moved out of the D.   I am a born and bread Detroiter! I will LEAVE if the opportunity arises and I am networking IN and OUT of the state.

I have been networking a lot on Facebook, Twitter, and Linked In.  I have made connections through #BlogChat which might help me if I do get a chance to demonstrate my abilities to the Red Cross in Washington, DC.

But why would anyone want to stay in MI? Why wouldn’t you want to leave?  As one of my friends stated, if I was going to make my break away it would have to be RIGHT now.  I would never make it, moving away from my Red Wings at the start of the preseason.  To most people preseason, does not matter but to me… Well I have a hockey problem.

I have started networking… I do it every week.  #tweetea has been a staple and something I plan on.  I was invited to a Menu Tasting at Olga’s Kitchen today by another group of people,  who started Eat Ups.  Which I was totally impressed with.  Everyone should eat food with Joe Foodie! He knows his stuff!

I have never been to Olga’s and it is a MI staple which has been around as long as I have been alive.  I met one of the people, who were in charge of the event, he is a coach for Team in Training which helps benefit The Leukemia & Lymphoma Society.  Through Twitter I made the connection during my early days of campaigning for LLS.  Small World.

The food was fantastic.  The service was great and we were treated like Rock Stars!  I would definitely go back!

Why Detroit is home.

My family is small.  I am an ONLY child, my Dad, Godmother, and aunt are here.  I would like to be closer to my cousins and hopefully the social networks will allow this to happen.

My Mom who passed away 7/3/07, grandma (06) & uncle Dennis (01)

I have rediscovered some old friendships, made new ones, and well I am not sure if I can handle moving.  I am fine with doing things on my own but moving cross country or elsewhere.  I don’t know.

I don’t want to be part of the brain drain.  I would feel guilty with all the relationships I have worked hard to create, build and maintain.  I am not sure if they feel the same way.  But I like this networking thing!

I have broken out of my shell and actually am organizing something which I never thought I could do.  I am planning a #journchat LIVE meeting, Aug 17 from  7:30-10  p.m.  Plus, I am writing membership profiles for PRSA Technology section. I am doing things I never thought I would have the leadership for.  In the past, I would just let things go and never contribute.  Now I am working on leadership skills.

I don’t want to leave the D.  Can you help me stay here? I do not want to be part of the brain drain.

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