Posts Tagged ‘cbc’

The NHL lockout will be over soon and I have mixed emotions about it.  I am an arena staff worker who dreamed of working for the NHL one day, preferably the Detroit Red Wings full time in marketing/social media.  The collateral damage this lockout has done is too much to ignore.

How can you alienate 100,000+ fans plus sponsors for a big event like the Winter Classic?  How does this affect the NHL and how do they just ignore what they have done to the industry they love?


When this is said and done, how is the NHL going to recover as a brand?  Your best employees are your biggest cheerleaders and largest assets you have in a business.  But when you ignore them, trim down their hours and if they live based on a commission, how are they supposed be to happy?

The little people struggled, the everyday Joe’s who depend on this job for a living.  They chose to go into sports knowing there is long hours with little pay.  They do this for the love of the game, but when the game doesn’t respect you or give you a reason to stand by them.  Is it enough?

Business partners have been burned and from the looks of it Kraft might have backed out of their sponsorship in Canada. To most Americans who don’t get CBC and Hockey Night in Canada they might see this as a small thing.  The truth is Kraft brought together old rickety ice rinks and gave them funding to the community who deserved it the most by voting.  I wish Americans could have had this kind of promotion.  The kids in the community benefited by having their hockey heroes come and play a pre-season game there, they got funding to fix the rink, and the community got recognized nationally.  It just hurts me to see this go by way side because the league burned the bridge.  Kraft Hockeyville was one of the things I looked forward to seeing during Hockey Night in Canada broadcasts.

Leadership has to change for change to really happen in the NHL.  If every eight to ten years there will be a work stoppage will the full time employees and some of the part time staffers look for other places to work?  I love the game and I had a different view of this lockout which was really frustrating me.

The brand is damaged and I am sure sponsors and television networks are just as frustrated as the fans.  They should have been working this hard months ago before the Winter Classic was trashed for the year.   You have a product where there is a large chain of businesses that depend on your product to survive.    It is when you think of them and solve the problem before it gets to this huge level that you have a better understanding.

If employees have suffered and they are your greatest brand ambassadors, die hard fans are ticked, then who will bring your brand back from the dead?

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The Stanley Cup could be won tonight and 5-6000 or more people will NOT be making the trip to Joe Louis arena to see the Cup be won at Joe Louis Arena.  This is terrible for many reasons.

I had never been to a Joe Vision before last year when they won the Cup in six and I was working section 221 or so.  This is a big disaster for NBC for multiple reasons. I am an usher at the Arena, passionate fan, and well love the business of sports.  Consider me, as a small bridge builder between what the fan wants and needs and what my passion is.

The arena staffs are looking for one last chance to work.  This brings them money and access to merchandise.  I would NOT have bought as much Red Wings stuff as I did last year had I NOT had access to the merchandise.  The team wins and the league wins by having this.

When you have happy fans coming into the City for a game.  This brings money into the City which may not have been there had they not had Joe Vision.  They also are die hard fans so with this the merchandise sales will go up with the instant access to the Red Wings stuff.   The team gets the money back on paying for the arena staff and the fans get merchandise too.  Plus, charities win by having the extra day of an event.

NBC’s stance on NOT having a viewing party for fans is ridiculous.  They act like they are the Kings of the castle.  Well their castle looks to be made out of sand.  They do not play the entire NHL season and they cut in for the Finals and think they are able to man handle everyone.

This is NOT only terrible PR but it is terrible for the fans they have.  NHL isn’t the NFL.  They don’t have a huge audience but they have dedicated regional fans who are being alienated.

How does this work for the NHL?  How does the sport grow when it has a shotty tv deal.  They are barely represented on ESPN Sportscenter and on SportingNews Radio.

Versus which is a station no one can find.  Let’s everyone see the games and they allowed Mellon Arena to play the games.  They have a different production contract then NBC which is ratings based.  People are going to party and when push comes to shove the die hard fans which are being alienated at this point. Fans are not going to turn on NBC when they have an option to turn on CBC.  The Canadian Broadcasting Company is better then NBC could ever be.

CBC is king in Detroit.  They have a better production staff and they know what they are doing.   The announcers know what they are doing and who the players are.

NBC can’t grow the sport until they have an announcing team which actually knows players names and numbers.  This is something which is easily done by studying the media guide before you go on the air.  They constantly screw things up.

This is the BIGGEST PR disaster and show of greed which really hurts and shows a true sign of arrogance.  Needless to say, in business, your product the only person who cares about it is YOU.  At the end of the day, would you rather have two cities that love and adore you and are passionate about the game or two major cities which don’t want anything to do with you and would rather turn you off?

I would take the the first choice.  To grow a game you have to be serious about it.  With out a serious effort the NHL will be ranked lower then horse racing or tennis.

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