Social media education is very important especially when dealing with two different staffs and vast ways of creating brand ambassadors. In my previous employment, they are directed to NOT include the place they are working for in employment sections on Facebook and Linked In.
This is the part time staff who solves problems, bonds with season ticket holders, and does a great deal of other stuff depending on the level of love they have for the sport they are working in.
Without the part time staff, your season ticket holders won’t have the memorable game day experiences, they won’t appreciate the trouble they go through to make that game or event the best one EVER, and they could wind up going to your competition with the money they could have used at your venue.
No matter what business you are in, if you are at the top of the corporate ladder or if you are at the bottom there is a reason why you are there. You love the game, the people you work with but NOT wanting your employees to network is just silly.
Marketing doesn’t have a clue what is going on with the information the part time staffs are obtaining. You need one cohesive team to represent your brand and NOT two completely different ones. Everyone deserves RESPECT no matter what function you serve in the company.
Word of mouth happens no matter what part of the company you are in, if you are a corporate executive or game day staff. It does not discriminate based on education or corporate level and is based on your love of the game and how you represent it!
Educating everyone on the proper information to share on these channels is important and to give everyone an equal opportunity to share the information even if you think it is marketing’s job.
Is it really? When your part time staff outnumbers your full time staff, has the ability to connect with season ticket holders outside of the arena, and knows personally more about them than a survey or a question to your season ticket holder representative. They may not be able to score them tickets or be on the sales floor but by the end of the day they may know your clients better than you do.
So give them the ability to be social, share their stories, and pictures. Let them be your added arm in your season ticket holder acquisition file by letting them into the whole picture of your organization. It might be the best money you never had to spend!