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Archive for the ‘Professional Sports Leagues’ Category

Social media education is very important especially when dealing with two different staffs and vast ways of creating brand ambassadors.  In my previous employment, they are directed to NOT include the place they are working for in employment sections on Facebook and Linked In.

This is the part time staff who solves problems, bonds with season ticket holders, and does a great deal of other stuff depending on the level of love they have for the sport they are working in.

Brand Ambassadors are your biggest fans and hardest working free marketing your company or organization can have.  Why you discriminate against these folks is beyond me?  Image

Without the part time staff, your season ticket holders won’t have the memorable game day experiences, they won’t appreciate the trouble they go through to make that game or event the best one EVER, and they could wind up going to your competition with the money they could have used at your venue.

No matter what business you are in, if you are at the top of the corporate ladder or if you are at the bottom there is a reason why you are there.  You love the game, the people you work with but NOT wanting your employees to network is just silly.

Marketing doesn’t have a clue what is going on with the information the part time staffs are obtaining.  You need one cohesive team to represent your brand and NOT two completely different ones.  Everyone deserves RESPECT no matter what function you serve in the company.

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Word of mouth happens no matter what part of the company you are in, if you are a corporate executive or game day staff.  It does not discriminate based on education or corporate level and is based on your love of the game and how you represent it!

Educating everyone on the proper information to share on these channels is important and to give everyone an equal opportunity to share the information even if you think it is marketing’s job.

Is it really? When your part time staff outnumbers your full time staff, has the ability to connect with season ticket holders outside of the arena, and knows personally more about them than a survey or a question to your season ticket holder representative.  They may not be able to score them tickets or be on the sales floor but by the end of the day they may know your clients better than you do.

So give them the ability to be social, share their stories, and pictures.  Let them be your added arm in your season ticket holder acquisition file by letting them into the whole picture of your organization. It might be the best money you never had to spend!

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Have you ever had a House of Horrors. Where nothing seems to go your direction and it seems like you can never conquer that personal demon that is set before you? I am in transition with my career, personal life, and trying to get a foot forward in the career of my dreams. I have not found this House of Horrors that some people seem to have.

Why is conquering some fears and everything so hard to do in life? Why can’t we get past them and move on?

University of Michigan alum, current Dallas Stars goalie, Marty Turco remains winless at Joe Louis Arena in regular season games (0-8-2). This is a relentless problem that seems to face Marty Turco. He has only won ONE playoff game at the Joe.

I don’t know why it is such a House of Horrors for him. The Joe, even though he played games there as a Michigan Wolverine seems to haunt him and he can not seem to get past the Red Wings.

What in your life has caused you problems and how do you solve them? What advice would you give Marty Turco in solving this dilema? I am a Red Wings fan but you never want to see someone this haunted by the path that keeps following him through the years. It is never fun to know that the odds of your team winning a game are greater because of the goalie’s house of Demons.

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Over the course of the season, the Detroit Lions have revealed that they are NOT a franchise that the NFL should have respect for. They are 0-15 with an OWNER that comes from OLD money and probably is part of an OLD boys club. He won’t fire the coach Rod Marinelli and he also let him hire his Son in Law as the Defensive Coordinator. William Clay Ford did NOT want to fire Millan and signed him to an extension. He has no desire to WIN what so ever. Does his arrogance and knowing that he controls the football in a dominate Michigan Football fan state? I guess the question remains is this.

IS William Clay Ford trying to do this on purpose? He has a history of being a loser as far as the Lions go. He has owned the team for 45 years and in his old age his front office staff has gotten worse. He chased the only person that could have helped his team to WIN out of town when Barry Sanders retired.

Bill Wirtz was almost the same way. He refused to air Chicago Blackhawks games on television because he thought that if people wanted to see a hockey game that they should go to the United Center to see it. Then whenever he got top talent, he would trade them away, Jeremy Roenick, Tony Amonte, and the list could go on.

What does these owners have in common. They ruined two of the major sports in two major markets. NFL is king and when you are screwing with people’s money for your own greed and get a sick thrill out of losing every year. There is NO fight for even trying to get the team back on track. Was there ever?

No one wants to be a loser. Is there some sick thrill in seeing a team lose? Bill Wirtz knew that he could control the city by keeping games not on television and it took the salary cap in the NHL to save his team with the combination of his his passing.

Is that what it is going to take for the Lions to get on track? William Clay Ford is 84 years old and seems to be the major obstruction to the team winning. Will there be someone strong enough to stand up to the OLD money and the corporate sponsorship that the Ford Company brings to the table for the NFL. There should be a standard at which you say, enough is enough.

Losers should NOT be treated with golden slippers. The Lions need to improve and they will not do that if he is in charge. He breeds losers and that team chemistry can not be a winning one. You can change your life but you can’t change an organization.

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