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Archive for December, 2011

I wish I had a screen shot of my Facebook post but I complained to Verizon Wireless about my Incredible before I headed to the store and the community responded first by saying since I went through six phones I was entitled to a different phone.  I do not complain about customer service and I tend to give the companies the benefit of the doubt but this is different.  I mean six phones is a little bit extreme to keep replacing with the same refurbished problem especially since the one that was replaced was replaced less than a month ago.

I have tweeted to @VerizonWireless but things go to deaf ears over and over again.  I just wanted a new phone that does the same thing my old.   I was never looking to upgrade or get anything for free but just have a phone that works longer than three weeks.  There is something wrong with the phone I have and refurbishing them wasn’t solving the problem.

I did not get any kind of response and when I got home I went to see what was  happening with the post I asked questions on and it was deleted.  Not only did they not solve my questions but they deleted it and now there is only corporate content on there and nothing posted by people talking about their products.  Verizon never responded to my question on the Facebook page either the community only did.

I am not really wanting to go all United Breaks Guitars here or anything because I decided to visit a different Verizon store than the first one I was going to because I got sick of the same thing. The entire process took almost forty five minutes but I did finally get an Incredible 2.  Orignal Incredible has been nothing but a headache and the process of getting stuff done over and over again and not even acknowledging me online was ridiculous.

I get companies don’t like user generated content on their page but it is problem solving that builds trust and helps establish relationships.  I have seen this on other pages where they frown upon someone asking questions or posting content on fan pages.

You can not have an open relationship with a guest or customer if you ignore what they are feeling.  That is bad public relations and even worse customer service.  Yes my problem did get solved but this should have been fixed four phones ago and not on the sixth one.  The Incredible is a huge fail and even though I love it when it works but when you are replacing defective devices with more defective devices it does not make for good customer service.

Would I be writing this if I had been answered on the Facebook page or Tweeted to?  No, and I probably would have had more love for them but since I am being ignored which is not a good feeling I think it is time for companies to actually listen to the consumer.

You can be on social media all day and just push your holiday sales and your new products but when something breaks and breaks and breaks again you need to be strong enough to say, “Yes this is a problem and no this isn’t marketing but customer service, it fits into a different silo but we are all people.”

What is so wrong with giving the consumer the reigns to talk about your product on your page even if it is bad?  I could have easily ended the day with “This is a crappy product but the manager at the 12 and Dequindre store in Warren did a really great job even if it did take almost an hour.”

Hiding behind a logo is fine and dandy but in the end we are all consumers and we all just want to be heard and NOT deleted.

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Steve Yzerman is the adoptive son of Detroit and he took a position as the General Manager of the Tampa Bay Lightning in May of 2010.  After 23 years as a Detroit Red Wing and four years as an apprentice to General Manager Ken Holland.   Stevie learned the ropes of the National Hockey League from the business stand point and took his team to one win from the Eastern Conference Finals in 2010.

There are quite a few things from a business stand point we can learn from Stevie.

1. Do not burn bridges

Stevie will always be remembered as a Red Wing.  He signed my puck at the team practice in Troy and even used his number 19 on it.  He will always be a member of the Red Wings family no matter how far he travels or whose team he is employed by.  He is adopted by the city of Detroit and by the Red Wings family for bringing hockey back and using his perseverance to win three Stanley Cups and be in the office for the fourth.  He has not burned bridges but he still has the connections he once had and probably uses them.  Just because you leave an employer that you have been with forever does not mean you lose the connections you once had.

2. Surround yourself with people who can help you

Stevie won a gold medal with Team Canada in the 2010 Olympic Games in Vancouver.  Canada, his  native country put him in a very pressure packed situation.  He had taken the time to surround himself with A players so his team can have success down the road.  I am pretty sure the Red Wings believe in this philosophy and this is how it was passed along to him.  He did not graduate from high school yet he has a Masters degree in the NHL.  You learn from the best and you can have long term goals.  He sees the future and I am pretty sure he believes this philosophy.

3. You can always come home

Detroit will always be home for Stevie Y.  He has done the right things for this city and always kept the windows of opportunity to success open.  Mike Illitch will probably always think of him as an adoptive son since he has been through every phase of hockey with the Red Wings.  He speaks highly of the Detroit area and has had many life experiences here.  So when his paths cross again or maybe not with Detroit he knows he can always come home because people will always respect him.  He never brought a scandal to Detroit but he brought grit,  determination and was a quiet leader.  He is doing the same thing with Tampa Bay and seems to be just as loyal.

This video is a really great  because it shows what he has learned about the business, his team, what he hopes to accomplish and everything great  Steve Yzerman brings to the table.


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