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Archive for March, 2010

In the movie “Up in the Air” George Clooney’s character Ryan Bingham is constantly on a plane.  He is trying to earn 10M sky miles for being a prestigious frequent flier.  He is avoiding his family, not creating friends and basically living in isolation.

He downsizes companies for a living.  In one of the talks he gave to a person he was firing was, “Kids love athletes because they follow their dreams.” It is hard to believe this life was the life he dreamed of as a kid.

Filmmaker Magazine

What is technology doing for us today?  Are we basically using it to have contact with the people we want or to avoid contact all together?

Ryan Bingham  is stuck in his ways.  He loves the air and when he goes back to his apartment there isn’t any color.  It is sterile and less decorated than the places he visits.  It isn’t home by any means.  But when he discovers what true happiness is he decides to go after it. SPOILER ALERT: He is thrown a loop because the woman he is interested in is married with two kids.

With Skype available and all the social networks.  One of his quotes in the movie was, “I don’t think a Myspace page requires you to rewire an entire company up in the air.” Which has me thinking?  With  social media and companies adapting.  Skype could be used to seriously alter someone’s life.  Will there be the one on one contact which we used to have before we became hyper connected?

He ends the movie with this voice-over, “Tonight, most people will be welcomed home by jumping dogs and squealing kids. Their spouses will ask about their day, and tonight they’ll sleep. The stars will wheel forth from their daytime hiding places and one of those lights, slightly brighter than rest, will by my wingtip passing over.”

Do you use technology as an escape? Do you use it to weed out people you don’t want in your life? Do you hide behind it?  Is it part of your dreams or are you just along for the ride?

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Trucker hat challenge

What makes Detroit so special?  Well I think the fact the new media and traditional media are getting along in promotion of this special event.   David Murray, Brandon Chesnutt, Audrey Walker, and Henry Balanon as they make their journey to South by South West.

Over the past couple of days since this challenge started they have been featured on WXYZ television by a champion of social media in the traditional space Stephen Clark and by Mark W. Smith from the Detroit Free Press have embraced this challenge.

This is not only good for Detroit but it proves that even though New Media is an emerging space the traditional still applies.  People are more aware by using different forms and in the end to win you have to blog, retweet and mention #DETChevySXSW in almost everything you do.  So the points can be tracked and tallied.

But this challenge makes us all realize no matter what industry you are in.  That engagement is important, brand awareness is something which is going to be happening and even if you are NOT a car buff but you enjoy seeing the antics of people on a road trip to a Spring Break for Nerds.  Than you can appreciate this journey.

So  tweet, retweet, follow the hash tag  #DetChevySXSW because they are in the home stretch.  So this is basically a better late than never type post.  They are leading the pack and should be putting Detroit on the map for the digital community.  Become a fan and comment like crazy on Facebook.

Detroit has its challenges.  The city does not get favorable mentions from outside of its borders but as a whole if we work together we can change the way we think of Detroit.  Technology and community is a small step towards the betterment of our city.  So take the chance and help four social media influencers win the tweet up of EPIC proportions.

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