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Posts Tagged ‘Social Media’

Social media education is very important especially when dealing with two different staffs and vast ways of creating brand ambassadors.  In my previous employment, they are directed to NOT include the place they are working for in employment sections on Facebook and Linked In.

This is the part time staff who solves problems, bonds with season ticket holders, and does a great deal of other stuff depending on the level of love they have for the sport they are working in.

Brand Ambassadors are your biggest fans and hardest working free marketing your company or organization can have.  Why you discriminate against these folks is beyond me?  Image

Without the part time staff, your season ticket holders won’t have the memorable game day experiences, they won’t appreciate the trouble they go through to make that game or event the best one EVER, and they could wind up going to your competition with the money they could have used at your venue.

No matter what business you are in, if you are at the top of the corporate ladder or if you are at the bottom there is a reason why you are there.  You love the game, the people you work with but NOT wanting your employees to network is just silly.

Marketing doesn’t have a clue what is going on with the information the part time staffs are obtaining.  You need one cohesive team to represent your brand and NOT two completely different ones.  Everyone deserves RESPECT no matter what function you serve in the company.

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Word of mouth happens no matter what part of the company you are in, if you are a corporate executive or game day staff.  It does not discriminate based on education or corporate level and is based on your love of the game and how you represent it!

Educating everyone on the proper information to share on these channels is important and to give everyone an equal opportunity to share the information even if you think it is marketing’s job.

Is it really? When your part time staff outnumbers your full time staff, has the ability to connect with season ticket holders outside of the arena, and knows personally more about them than a survey or a question to your season ticket holder representative.  They may not be able to score them tickets or be on the sales floor but by the end of the day they may know your clients better than you do.

So give them the ability to be social, share their stories, and pictures.  Let them be your added arm in your season ticket holder acquisition file by letting them into the whole picture of your organization. It might be the best money you never had to spend!

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Emerging media consultant Danny Brown.

This is a guest post by Danny Brown. Danny is a business branding and emerging media strategist. His blog is featured in the AdAge Power 150 list and is syndicated across the WebProNews, Newstex and Social Media Today business networks. Danny is also the founder of the 12for12k Challenge, a social media-led charity initiative. Say hello to Danny on Twitter.

Frank Eliason is a good guy. As the Senior Director of National Customer Service Operations for Comcast, Frank’s been key to turning Comcast into one of the poster children for businesses using social media. Frank’s Twitter account, @comcastcares, is often used as a case study in how businesses can have a human voice and connect with their customers.

Frank’s built a team of like-minded Comcast Carers around him, and they all use Twitter to serve the needs of Comcast’s customers by answering queries, directing complaints, helping with sales and marketing, and more. As a result, mention Comcast now to pretty much anyone in social media and it’s more than likely a positive return that you’ll get.

So why does Comcast want to undo all this great work on the service side by letting the advertising arm come across as anything but caring and friendly?

A post over at the Big Kahuna blog shows two different videos, yet neither paint Comcast in a particularly great light. The first is an actual advert from Comcast, while the second is a home movie that a Comcast customer made during a repair visit. If you watch the videos and are aware of Frank Eliason, you’d wonder if this was the same company we’re talking about.

While Frank and his team do everything right on Twitter, with Frank also running a pretty good blog that also does a lot of things right, the team behind this anti-Fios advert are doing just the opposite. Baiting your competitors is never a good business move – all it does is make you look petty and unprofessional. And if there’s one thing to sink a business ship, it’s being viewed as petty and unprofessional.

Instead of ripping their competitors here, why not say the same message without the names? Why not show how Comcast installs their service? Or the before and after of a Comcast cable installation? And if you still want to rip on competitors, finish the ad with a voice-over that says, “Because Comcast cares. Unlike some other people we could mention…”.

The web makes it incredibly easy to leave a digital footprint. It also makes it very easy to see how the person with that digital footprint is walking. At the minute, Comcast seem to be walking with two different shoes on the same walker. The question is, will they eventually align or simply cancel each other out?

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Their have been multiple blogs about how to Twitter.  You have just signed up because it is all the rage and you think it could benefit your brand or your business.  You sign on and then you get confused.  Where do I go from here?

Classic examples of confusion include signing on and then posting once and then disappearing never to be found again? This does nothing for building your reputation or for being apart of a community.

What are the benefits of being on Twitter? You can build relationships,  share ideas, and create something bigger then you could on your own.

Now that I explained why Twitter

Here is what everyone wants to know.   How do I use this once I get there and sign up.

Think of Twitter as your favorite talk radio station.  You have callers that  call in… these are your @ messages.  @ messages are used to talk to a single person over the network.  Everyone can read them and you can use them to build your community based on interests, if you are looking for a job, or to re tweet or (RT) something.  When the talk show host is talking, he/she is talking to the masses all at the same time.  This is why I am using this comparison.

When you Direct Message someone that is like taking a phone call off the air.  You just want the message to between the sender and the receiver.  Everything is limited to 140 characters this feature is also sent to your mobile phone if you have your account set to mobile.

To build a community you need a few things and the best way to build a great network is by participating.  By replying to @ messages and DMs and not by participating in Auto DMs but by being authentic you build a community.  By Re tweeting (copying a message w/senders name and @in front of it) you build up your network and pass on valuable information that you feel should be passed on and shared.

Another way to build your network is to participate in a few chats.  A few popular ones include #journchat and the NEW #blogchat.  You use # hash tag when you want to have something searched and this becomes a chat.  This is where everyone can read your posts if they are in your network or not.  If you are in the journalism realm Monday nights at 8 CST #journchat hosted by Sarah Evans (@prsarahevans) is a great way to share ideas.  To search you go to the main page or go to http://search.twitter.com/ and type in a keyword or phrase.

With all of these features you are probably confused.  There are a few applications to make your life easier.  www.tweetchat.com is a great way to handle the chats.  You don’t have to refresh anything and you can set the delay time to refresh your screen.  I discovered this last Sunday and I love it.

Twitter.com does not refresh.  You miss a lot of things once you get the hang of Twitter by using it.  If you want to look up your new followers and check things of that nature it is ok.  You should really use these two cool apps depending on your memory space.  By downloading Adobe Air and then either using www.tweetdeck.com or www.twhirl.com depending on what you are looking they will make your life easier.

If you wind up with a lot of followers and want to keep up with the people in your field then I suggest tweetdeck.  The downfall is that it eats up about a 1.5 G of memory.  So be prepared for that when it hits your computer.  Twirl is better if you are using multiple accounts.  You can post on all of them at the same time.

I hope this makes Twitter a bit easier to understand.

You can follow me @jfavreau. Thank you for reading.  I hope this helps you in your future Tweets!

If you have any questions you can always ask.

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Check out this video: Hes Just Not That Into You trailer

He’s just Not That into You… is a story of a group of women that are struggling with dating and long term relationships. One of them doesn’t want to end up being single for the rest of her life, the other one is in a long term relationship that is NOT ending up in marriage, and there are a list of struggles that each of these women go through. I have not seen this movie yet but this post isn’t about what is going on in the movie or the plot per say. It is mostly about what Drew Barrymore’s character says at the end of this preview.

Drew Barrymore

I guess the point is that Social Media has taken over everything and it isn’t just about Twitter. I met the guy that I went out with 2x through Linked In initially as a business contact because he was in Public Relations and I wanted to start in public relations. That then transferred to Twitter somehow, and then I found him on Facebook and he added me there. So what turned out to be a business contact wound up being something more by email on Facebook and then real email.

So basically you need to check your Twitter, then Facebook, I found him on Myspace but haven’t added him yet. It is crazy. I have only really talked to him on the phone once. It is a mix of Twitter, email to plan a date, and then text messages in between.

My question is what happened to a phone call? I have only had one? I know it is the sign of the times and I probably should ask him but at the same time.. look at all these mediums there is to avoid communication and talk about confusing because what if you miss one? Is that going to mean its over?

Drew Barrymore’s character has a valid point. There are so many portals of communication that you may get rejected by at least seven by the end of the night. That is my point.

You need all these forms to brand yourself. To make yourself someone that gets the position with the company of your dreams. When you are trying to date it gets confusing and time consuming. So rethink about the OLD fashioned phone call… You can probably learn more about someone that way.

He Myspaced her, then after a few days or what not. He called her from work, she called him at work, he emailed her blackberry, she text his cell, and you have to check all these different portals to get rejected by seven different technologies. I love this saying because if it was not so honest than it would not be true.

EDIT:
Turns out that it ended after 2 dates and over a text message. We were in the same room and he couldn’t come up to me to say what was needed to be said.

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Starting from my early days using message boards and social networks I guess I have been a bit of a rebel. My first experience came from Red Wings World. It is a pay fan site, in support of the Detroit Red Wings, and when their was moderation and the site worked well. I was constantly getting into trouble for posting links to stories. Now I post some stories but I always give the link. I wrote for my high school newspaper so I have always given credit where credit is due.

Well I would get into trouble for sharing too many stories and posting the entire story with out the link. Even though I gave them the credit and I was NOT claiming any of it as my own. That was my early days, now I don’t tend to share as many stories on Red Wings World but I tend to use Facebook and have a connection with most of my Red Wings World friends on there.

Since Red Wings World has been going down hill and the fan base has dwindled because of lack of updates, nothing special for your money, and the home page is still showing Hossa as a Penguin from last season. The community has dwindled and it is a shame because in its heyday (2002-2005) the community did a lot for the community and for people that needed help during the Christmas season, had a hockey game fundraiser, and annual parties.

I digress.


This leads me to TODAY. I have been networking to try and find a career. So this brings me to Linked In. I joined groups and then tried adding people that I thought would be of help to me. When I did this they would say they wouldn’t know me. So then I would have to know their email address to add them. I realize that when the basis of Linked In is to connect you with people that you know. Often times it is the people that you don’t know that can find you work and make you the rock star that you want to be. You have to dig around and try and connect with people in order to find work. IF you limited yourself to only people that you know. Then your scope would be small. I am NOT abusing this function because if you are in the same group as me I am sure that you have common interest and could be of some help to me in the future. After all, givers gain, right?

This also leads me to my ban from Facebook. I have been banned 2.5 times. You ask why the half time. It was a mistake because they never gave me any kind of warning and I didn’t know what the deal was. The first and third time they banned me was for linking too many stories. The Third time a friend of mine made a comment that I should create my own news feed because I am like a drudge report. I told her that Social Median already does that.

The third time they banned me for sharing a group in an email to a few friends. They still never tell you the amount that you have and what is considered SPAM. I don’t want to be too much of a news feed but I can see what the problem is. At the same time, on twitter, you can share a thousand stories and there isn’t rules against it.

I am not trying to abuse any rules. I just seem to push the limit to what you can and can’t do in the Social Media Realm. What do you think? Am I a pest or an outlaw?

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