Trucker hat challenge
What makes Detroit so special? Well I think the fact the new media and traditional media are getting along in promotion of this special event. David Murray, Brandon Chesnutt, Audrey Walker, and Henry Balanon as they make their journey to South by South West.
Over the past couple of days since this challenge started they have been featured on WXYZ television by a champion of social media in the traditional space Stephen Clark and by Mark W. Smith from the Detroit Free Press have embraced this challenge.
This is not only good for Detroit but it proves that even though New Media is an emerging space the traditional still applies. People are more aware by using different forms and in the end to win you have to blog, retweet and mention #DETChevySXSW in almost everything you do. So the points can be tracked and tallied.
But this challenge makes us all realize no matter what industry you are in. That engagement is important, brand awareness is something which is going to be happening and even if you are NOT a car buff but you enjoy seeing the antics of people on a road trip to a Spring Break for Nerds. Than you can appreciate this journey.
So tweet, retweet, follow the hash tag #DetChevySXSW because they are in the home stretch. So this is basically a better late than never type post. They are leading the pack and should be putting Detroit on the map for the digital community. Become a fan and comment like crazy on Facebook.
Detroit has its challenges. The city does not get favorable mentions from outside of its borders but as a whole if we work together we can change the way we think of Detroit. Technology and community is a small step towards the betterment of our city. So take the chance and help four social media influencers win the tweet up of EPIC proportions.
Over the Boards by Jamie Favreau 