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Archive for March, 2009

Their have been multiple blogs about how to Twitter.  You have just signed up because it is all the rage and you think it could benefit your brand or your business.  You sign on and then you get confused.  Where do I go from here?

Classic examples of confusion include signing on and then posting once and then disappearing never to be found again? This does nothing for building your reputation or for being apart of a community.

What are the benefits of being on Twitter? You can build relationships,  share ideas, and create something bigger then you could on your own.

Now that I explained why Twitter

Here is what everyone wants to know.   How do I use this once I get there and sign up.

Think of Twitter as your favorite talk radio station.  You have callers that  call in… these are your @ messages.  @ messages are used to talk to a single person over the network.  Everyone can read them and you can use them to build your community based on interests, if you are looking for a job, or to re tweet or (RT) something.  When the talk show host is talking, he/she is talking to the masses all at the same time.  This is why I am using this comparison.

When you Direct Message someone that is like taking a phone call off the air.  You just want the message to between the sender and the receiver.  Everything is limited to 140 characters this feature is also sent to your mobile phone if you have your account set to mobile.

To build a community you need a few things and the best way to build a great network is by participating.  By replying to @ messages and DMs and not by participating in Auto DMs but by being authentic you build a community.  By Re tweeting (copying a message w/senders name and @in front of it) you build up your network and pass on valuable information that you feel should be passed on and shared.

Another way to build your network is to participate in a few chats.  A few popular ones include #journchat and the NEW #blogchat.  You use # hash tag when you want to have something searched and this becomes a chat.  This is where everyone can read your posts if they are in your network or not.  If you are in the journalism realm Monday nights at 8 CST #journchat hosted by Sarah Evans (@prsarahevans) is a great way to share ideas.  To search you go to the main page or go to http://search.twitter.com/ and type in a keyword or phrase.

With all of these features you are probably confused.  There are a few applications to make your life easier.  www.tweetchat.com is a great way to handle the chats.  You don’t have to refresh anything and you can set the delay time to refresh your screen.  I discovered this last Sunday and I love it.

Twitter.com does not refresh.  You miss a lot of things once you get the hang of Twitter by using it.  If you want to look up your new followers and check things of that nature it is ok.  You should really use these two cool apps depending on your memory space.  By downloading Adobe Air and then either using www.tweetdeck.com or www.twhirl.com depending on what you are looking they will make your life easier.

If you wind up with a lot of followers and want to keep up with the people in your field then I suggest tweetdeck.  The downfall is that it eats up about a 1.5 G of memory.  So be prepared for that when it hits your computer.  Twirl is better if you are using multiple accounts.  You can post on all of them at the same time.

I hope this makes Twitter a bit easier to understand.

You can follow me @jfavreau. Thank you for reading.  I hope this helps you in your future Tweets!

If you have any questions you can always ask.

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More Job-Search Success Stories
by Kevin Donlin

Kevin Donlin is creator of TheSimpleJobSearch.com. Since 1996, he has provided job-search help to more than 11,000 people. Kevin has been interviewed by USA Today, The Wall Street Journal, CBS Radio and others. His free report, The Simple Job Search Manifesto, is found at www.TheSimpleJobSearch.com.

Despite the down economy, there are plenty of jobs and internships to be had for anyone willing to work smartly and diligently to meet more hiring authorities.

You can do it the old-fashioned way – networking in person and by phone – or using new social media, like Facebook.

Here are two recent success stories from job seekers who did both, with lessons you can use today …

1) Work the Phone and the Room

“I started my job search in late August 2008 and had a new job on October 13. In addition, I had two other offers and each was $25,000 more than my previous position. I eventually ended up with a $40,000 pay raise. I count my lucky stars every day,” says Christopher Kelly, who now works at Burlington, Mass.-based nSight.

How did Kelly do it? Two ways …

First, he picked up the phone. “I called my top-tier employers before sending any resume. In fact, every interview I received was the result of a proactive phone call.”

Kelly researched employers using sites like MarksGuide.com and LinkedIn.com.

How many calls did Kelly make? “I’m not sure, but my September phone bill was for 3500 minutes,” adding that he used downtime while driving to make as many calls as possible.

Can you make 3500 minutes of phone calls today? No.

This week? Not likely.

But can you spend 35 minutes a day on the phone for 30 days? That’s 3500 minutes. And that’s very doable.

So, are you willing to make 35 minutes of phone calls today, to build relationships with people who can help you get hired? The answer should be yes.

Second, Kelly went to networking events. “The job I landed was the result of attending a mixer sponsored by a local industry association. I met someone who was looking for the exact background I have. I called him 9 a.m. the next day and set up an interview. I had an offer sheet 14 days later,” he says.

How did Kelly connect with this person? “I talked to as many people as possible. One person I spoke to told me he had just met someone looking for someone like me, and that man pointed me to my current employer,” he says.

To sum up, Kelly worked very hard – but for less than two months – to build relationships, by phone and in person, until meeting the manager who hired him.

2) Use Social Media Smartly

When Jamie Favreau, from Warren, Mich., updated her Facebook profile in mid-December 2008, she didn’t know how quickly it would lead to a new position.

“I changed my status on Facebook to ‘Looking to volunteer for a new non-profit,’” she says. That evening, a friend who saw her new status brought Favreau’s name up to a hiring manager, who later called to interview her.

Within three weeks, Favreau was working as an intern for The Leukemia & Lymphoma Society, doing media relations, social media, and public relations.

Favreau’s job search was simple, and can be boiled down to three key actions …

First, she built her network before she needed it.

The woman who discovered her status change had to first be in her circle of friends on Facebook. So Favreau was smart to build a network of connections on Facebook, in addition to her network on LinkedIn and Twitter.

How’s your network? Could it be bigger and better?

If so, try adding one person per day for one month. That’s 30 new connections – 60 more eyeballs to spot employment opportunities for you.

Second, Favreau used the right keywords, putting the phrase “social media” in the Info section of her Facebook profile.

Keywords are simply the words people search for online. If the phrases describing your ideal job aren’t in your online profiles, employers are less likely to find you.

Tip: Make a master list of keywords found in job postings that appeal to you. Then, include all relevant keywords in your profile on Facebook, ZoomInfo.com, and other sites.

Third, Favreau started working before she was hired.

After researching the needs of her prospective employer, Favreau did something smart. “I created a social network plan and I brought that to the interview.”

What did the hiring mangers think of her bringing a sample of work she hadn’t yet been hired to produce? “Their reaction was, ‘Oh, you know what you’re doing,’ and it was well-received,” says Favreau, who got the internship shortly thereafter.

Both of these successful job searches required thinking, research and diligent effort, something anyone can emulate.

Why not you, starting today?

Kevin Donlin is creator of TheSimpleJobSearch.com. Since 1996, he has provided job-search help to more than 11,000 people. Kevin has been interviewed by USA Today, The Wall Street Journal, CBS Radio and others. His free report, The Simple Job Search Manifesto, is found at http://www.TheSimpleJobSearch.com.

Mentioned in Jobsinminneapolis.com

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